The Sweets & Snacks Expo had plenty of familiar candies and big-name brands, but there were also lots of smaller companies introducing new products. Here are some of the more creative or unusual candies I found at the 2010 Sweets & Snacks Expo. Click on the pictures to enlarge them.
1. Le Whif
Le Whif is perhaps the most unique product I saw at the Expo. The product--I hesitate to actually call it a candy--consists of a plastic canister about the size of a tube of lip gloss filled with chocolate powder. You pull out a stopper at one end, insert the canister into your mouth, and inhale. Chocolate powder fills your mouth, giving you the taste of chocolate, without any of the calories associated with actually eating chocolate. I was surprised at how intense the chocolate flavor actually is, but I don't know that coating my mouth with chocolate powder would be enough to satisfy strong chocolate cravings. And at $2.50 for about 8 puffs of chocolate, it's more costly than your average candy bar. However, it's absolutely a fun and unique experience, and I can see it being a popular diet aid.
POPrs are a line of "sparkling seasonings," or colored, flavored popping candy marketed as additives for yogurt, applesauce, ice cream, and even vegetables. The packages consist of small foil packets that are meant to be sprinkled on food to make it more fun or enticing for kids to eat. Many of the varieties are sugar-free, and they all have added vitamins. The one that most caught my eye, though, was the butter-flavored POPrs variety intended to be sprinkled onto vegetables.
Gud Fud has a unique concept in their "stuffed marshmallows"-- individually packaged marshmallows filled with either chocolate or one of three fruit-flavored jellies. I didn't think either the marshmallow or the fillings were the absolute best examples in the genres that I've ever tasted, but when taken together, I thought the stuffed marshmallows were a fun, original idea. I'm also interested to try toasting them--I think these would make an excellent addition to gourmet S'mores.
There were several products combining licorice and chocolate into one candy, but the Licorice Chocolate Logs from RJ's New Zealand Licorice were one of the more unique and tasty examples. They had 3 varieties: a red licorice log wrapped around a chocolate core, a black licorice with a chocolate core, and a strawberry-flavored licorice around a white chocolate center. I was pleasantly surprised at how well the flavors and textures worked. The licorice was soft but had enough body to stand up to the slightly firm, but not hard, chocolate center.
5. 3D Gummy Finger Puppets
The Marvel booth had these fantastic 3D gummies that were made into finger puppets. They had Spiderman, the Incredible Hulk, Wolverine, as well as a number of other characters this comic book ignoramus couldn't recognize. Unfortunately I couldn't find a rep at the booth to tell me more about the product, so I don't know when or where they'll be available.